Richard LaForce approaches printing as a strategic tool for business improvement, not merely a commodity service.
With 46 years in the industry and a BS in Business Administration & Marketing from Marist University, he’s built a career on a simple conviction: the right printed solution, elegantly designed, improves customer operations and enhances their return on investment.
Richard earned his Certified Forms Consultant (CFC) credential in 1990—a distinction that reflects his deep commitment to mastering the technical and creative aspects of custom print.
His expertise spans design and production of custom printed forms, labels, tags and brochures, alongside comprehensive mailhouse services with variable data capabilities and warehousing with pick-and-pack fulfillment. This integrated approach means Baldwin can handle not just the printing, but the full lifecycle of print communication.
One project exemplifies his philosophy.
Richard coordinated a Custom Tag ID System for an international freight forwarder serving over 80 countries worldwide. The solution required precision engineering in both design and production—proof that the right barcode label system can streamline global operations at scale.
Similarly, he created a form-and-label system for a university that enabled campus security to identify illegally parked student vehicles by barcode—a practical innovation that turned a printing project into a security asset.
These achievements reflect Richard’s core strength: the ability to listen to a client’s challenge and envision a print solution that addresses it comprehensively.
Rather than selling stock products, he works within Baldwin’s network of trusted manufacturers throughout the country to source or design exactly what each client needs.
That network, built over four decades, represents Baldwin’s hidden advantage.
While newer competitors must learn through trial and error, Richard and Baldwin leverage long-established relationships with manufacturers and service providers to address virtually any print-related need.
He brings avid golfer’s precision to project management—a 20-year platform tennis player and lifelong Liverpool football fan, his attention to detail and passion for excellence inform every project.
For organizations requiring custom print solutions backed by genuine expertise and strategic thinking, Richard represents the difference between transactional printing and transformative print partnership.